In 2015, the award winning VFX studio Framestore contracted me to identify, develop, and negotiate an investment that would give them access to the Chinese film and VR markets.
Framestore combined highly immersive interactive experiences with Oscar-winning visuals. They were uniquely placed as the first and most awarded studio in the world with VR expertise, bringing Hollywood calibre visuals to immersive experiences.
China-based Cultural Investment Holdings (CIH) took a 75% share in the company in 2016, with Framestore's management team remaining on board and retaining a minority stake. The deal valued Framestore at $187 million.